Research · Black Friday 2026

Black Friday 2026: advertised “was” prices vs prices we recorded

Published 4 November 2026. Figures as of 5 November 2026 SAST. Method: how we decide a genuine discount.

This report is live and updating. Our public history is still short, so treat every percentage as a snapshot, not a season verdict.

Headline figures

Products in window

0

With a listed was

0

Was never charged

—

Avg genuine discount

—

DealHunters looked at products seen in the last 30 days. “Was never charged” means the listed compare-at price never appears in our price history for that product (no recorded price at or above 99% of the was). “Average genuine discount” is the mean % off among items that pass the public deal rules right now (0 deals) — the same 10% / R20 / recent-weeks test as every deal page.

By store

Store breakdown will appear as more history lands.

By category

Category breakdown will appear as more history lands.

How to read this

• A high “never charged” share means many tickets use a was-price we have not observed. That is not proof of bad faith on a new site — it often means we have not watched the product long enough.
• Genuine discount uses the methodology page, not the store’s own “save X%” line.
• We never promote mistyped or incorrect prices. This note is about advertised was-prices versus recorded ones.